In Abuja and its surrounding areas, a growing number of individuals find themselves unable to purchase whole tubers of yam due to the escalating prices of food items. Consequently, they have turned to buying yam in smaller portions as a practical solution to the soaring costs. During a recent investigation conducted by the News Agency of Nigeria at various markets in the Federal Capital Territory, it was observed that yam vendors have begun cutting yam into pieces to cater to customers who are constrained by financial limitations.
Yam holds a significant place as a staple food in Nigeria; however, the surge in food prices has compelled yam enthusiasts to opt for smaller portions to satisfy their craving. This adjustment in consumer behavior reflects the struggle faced by many in affording a whole tuber of yam amidst the prevailing economic conditions. Alhaji Ibrahim Tanko, a prominent yam trader at the Dei-Dei market, highlighted the necessity of cutting yams nearing decay into smaller pieces to accommodate customers seeking lower-priced options.
Mrs. Blessing Ekong, another yam seller at the Dei-Dei market, echoed the sentiments of financial strain experienced by ordinary families, noting the exorbitant cost of larger yam tubers ranging from N3,000 to N5,000. She emphasized the shift towards selling yam in pieces, priced between N500 and N1,000, as a more accessible choice for customers who cannot afford the higher costs associated with whole tubers. This practice has not only catered to a broader clientele but has also proven to be a prudent business strategy in maximizing sales amidst reduced purchasing power.
The prevailing economic challenges have instilled a sense of caution among consumers like Mrs. Blessing Hassan, who prefer the affordability and transparency of purchasing yam in smaller portions. The fear of buying a large tuber only to discover spoilage inside has significantly influenced the purchasing behavior of individuals, prompting a widespread inclination towards buying yam in manageable sizes. The high costs imposed by farmers further necessitate the adoption of purchasing yam in pieces as a more economical alternative in the face of limited financial resources.
Acknowledging the changing consumer preferences, Mrs. Peter Kalu emphasized the market demand for cut yams, emphasizing the strategic approach of resizing yams into smaller portions to cater to diverse economic capacities. This practice has not only facilitated increased sales but has also aligned with the shifting dynamics of consumer choices tailored towards affordability and practicality in the current economic landscape. The strategic adaptation to market demands through the provision of cut yams demonstrates a responsive approach by vendors to meet the evolving needs of the consumer base grappling with the challenges of rising food prices.
